● European Tobacco Harm Reduction Advocates (ETHRA) is a new advocacy group in the tobacco harm reduction consumer space.
● ETHRA aims to coordinate and amplify the tobacco harm reduction voice in Europe, supporting millions of nicotine consumers.

Reduced risk products are providing a gateway out of smoking for millions of Europeans but they face many threats. Today sees the launch of ETHRA, a new group formed by consumers and other advocates, to promote sensible regulation of innovative solutions for those who wish to continue using nicotine in a far safer form.