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We have just written to the MEPs on the Special Committee on Beating Cancer (BECA) to express our dismay at some of the tobacco control measures proposed in the European Commission’s Beating Cancer plan.

We hope that our elected representatives can take our views into account at tomorrow's BECA meeting and exchange of views with Health Commissioner Stella Kyriakides.

Consumers and experts submitted in their thousands to the two public consultations last year, yet those views are ignored in the Plan.

The Plan spectacularly fails to make a distinction between harmful smoking products and smoke free alternatives and signals that the Commission intends to turn its back on innovation and science by cracking down on vaping, the popular and far less risky alternative to smoking.

Read our letter here.