European Tobacco Harm Reduction Advocates promotes discussion and the exchange of
information and potential actions to reduce exposure to tobacco-related harm. ETHRA
complements existing organisations by offering European advocates a platform for exchanging
information (particularly at European policy level) and for sharing experiences and local
initiatives, in support of tobacco harm reduction.
We define “advocates” as any person or organisation that recognises the need to involve
consumers in the processes that affect them. We define “tobacco harm reduction” as effective
public health strategies which provide public access to accurate information about reduced-risk
products; where pleasure for the end user is recognised as an essential element in the
deployment of this strategy; and which support non-discriminatory adult access, including by
cost, to products.